Recycle Week Evaluation and PR stats
Waste & Resources Action Programme
- Value
- Value not stated
- Currency
- GBP
- Region
- South East
- Category
- Research & Development
- Procedure / notice type
- award,contract
- Published
- 24 Aug 2026
- Closing date
- Not stated
- Contract ends
- 31 Oct 2026
- Current supplier
- Icaro Consulting Ltd
Overview
Recycle Week 2026 will run from 14-20 September 2026 but with core campaign activity running from 31 August to 30 September and aims to increase recycling participation among adults (with a focus on 18-34 year-olds) who believe recycling is worthwhile in principle but are not consistently recycling all recyclable items. The campaign will focus on building a stronger sense of recycling worthwhileness, helping people understand that their individual recycling actions make a meaningful difference. Creative assets will use character-led storytelling to demonstrate what commonly missed recyclable items could become when recycled, encouraging citizens to think twice before placing items in general waste.
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