Contract for the Provision of Digital Marketing Tourism & Economic Development Services

Overview

Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).