Persuasive Design and Time on Platforms
OFCOM
- Value
- £57,878
- Currency
- GBP
- Region
- UK wide
- Category
- Professional & Business Services
- Procedure / notice type
- award
- Published
- 18 Aug 2025
- Closing date
- 24 Jun 2025
- Contract ends
- 27 Feb 2026
- Current supplier
- Discovery Research Limited
Overview
Persuasive Design and Time on Platforms Research Objectives: To understand the persuasive design features (e.g. autoplay, infinite scroll, notifications, algorithmic feeds) that are most influential in keeping children on online platforms* longer than they intend, and the effects of these features. To understand the content types (e.g. appearance-focused content, algorithmically recommended material) associated with prolonged online platform engagement amongst children and the effects of these content types. Explore if / how persuasive design features interact with different content types to influence children's time spent online and the effects of this. To explore what children and parents would like to see platforms doing to support positive relationships with technology/devices.
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