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Professional & Business ServicesUK wideSource: Contracts Finder

2025-760 Strategic PR partner services requirement for AHDB

AHDB

Value
£100,000 to £500,000
Currency
GBP
Region
UK wide
Category
Professional & Business Services
Procedure / notice type
award
Published
9 Feb 2026
Closing date
13 Oct 2025
Contract ends
31 Mar 2030
Current supplier
Fight or Flight Limited

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Professional & Business ServicesUK wide

Overview

A mini competition was released to shortlisted suppliers against framework RM6124 which falls under PCR15 and therefore using old notices. AHDB wanted to procure a Contract to a successful Supplier for the provision of a PR agency to deliver service. The successful supplier will be required to deliver PR services as well as ensuring value for money for levy payers is provided. Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community. The contract runs from 1st April 2026 until 31st March 2027 with 1+1+1 options to extend.

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Contains public sector information licensed under the Open Government Licence v3.0. 123 Tenders is not affiliated with, endorsed by, or acting on behalf of any buyer organisation named in these notices, and gives no guarantee as to accuracy or outcome.