Management of Commercial Advertising Space on Staffordshire County Council Assets

Overview

The provider(s) will manage advertising and/or sponsorship on the following Council-owned assets: • Roadside verges or central reservations (including existing variable message signs) • Streetlights • Roundabouts • Council buildings (internal and external) • Council-owned land and car parks The appointed provider(s) will be responsible for: • Surveying and assessing the suitability of assets for advertising or sponsorship, setting out clear "roll out" plans • Obtaining all necessary planning permissions and advertisement consents • Designing, supplying, installing, and maintaining all advertising infrastructure • Actively marketing and securing advertisers and sponsors for the available asset portfolio • Managing invoicing and payment collection from advertisers and sponsors • Ensuring all advertising content complies with the Council's Advertising and Sponsorship Policy and relevant ASA/CAP codes • Providing regular performance and financial reporting to the Council • Attending contract review meetings and responding to Council queries • Offering unsold advertising space for Council or community messaging at no cost