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Professional & Business ServicesUK wideSource: Contracts Finder

Research on video-sharing platforms: understanding audience experiences and motivations

OFCOM

Value
£126,145
Currency
GBP
Region
UK wide
Category
Professional & Business Services
Procedure / notice type
award
Published
12 Mar 2026
Closing date
28 Nov 2025
Contract ends
30 Sept 2026
Current supplier
Ipsos UK

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Professional & Business ServicesUK wide

Overview

Ipsos has been commissioned to undertake the delivery of a qualitative research project on video sharing platforms, focusing on YouTube. The key objectives are to: 1) To explore user experiences, motivations and decision-making on YouTube. This will look at understanding how users navigate the platform, what influences their viewing choices, and how they engage with different types of content. 2) To understand how users perceive and engage with PSB content on YouTube and how this compares to the other PSM content they already consume. This involves exploring the visibility and appeal of PSB content on YouTube by examining audience expectations around format, tone and relevance compared to other creators and influencers.

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Contains public sector information licensed under the Open Government Licence v3.0. 123 Tenders is not affiliated with, endorsed by, or acting on behalf of any buyer organisation named in these notices, and gives no guarantee as to accuracy or outcome.